About Us

At We the Power Wear the Power, we believe in the strength of self-expression and the power of inclusivity. As a modern streetwear fashion label, our mission is to create a genderless clothing line that celebrates individuality while championing a greater movement of equality. We believe that fashion should empower everyone, regardless of gender, and that our constitutional rights should apply to all—yet we recognize the reality that this is not always the case. Through our designs, we aim to raise awareness and inspire change.

Planned Impact:

We the Power Wear the Power is more than just a fashion brand. We strive to create clothing that not only fosters a sense of empowerment and safety but also contributes to tangible change. A portion of our proceeds goes to carefully selected charities that align with our values, helping to actively bring about the change we want to see in our communities.

Founders:

Emily Howard and Israel Rosenfeld are both proud alumni of the Savannah College of Art and Design. Their journey began when they met as freshmen—neither of them knowing where their paths would lead. After graduation, they initially embarked on a creative project centered around their shared love for cats. However, after months of brainstorming, the vision for a clothing company was born. What began as a simple passion project quickly evolved into something much bigger. In just a few short months, they were able to launch their first collection and build a brand that reflects their shared values of empowerment, creativity, and positive change.